One
issue in any area of inquiry concerns the generalization of
one’s findings, principles, and theories. With regard
to the ARCS model, people in many parts of the world are applying
it, doing research on it, or teaching it. With respect
to generalizability, it seems that the basic motivational
categories and design process transfer quite well cross-culturally.
There certainly are cultural differences
in the motivational dynamics of people
in different cultures and in the strategies that are acceptable
and effective, but the overall frame of reference is stable.
It is, after all, based on the general
literature of motivation. |
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